Alyson Edwards > Direct Marketing Specialist

Alyson came to Australia in 1999 to establish a Sydney direct marketing agency for Publicis Mojo where she worked on clients such as Telstra, BT Funds Management and Roche Pharmaceuticals.

More recently she worked at George Patterson Partners as Business Director running first the Optus Consumer and Multimedia integrated business and then the Telstra Relationship Marketing business. At Patts she worked with a team of seventy people to deliver best practice direct marketing, including retention and growth, loyalty, win back and acquisition across the SME, consumer and youth markets.

Over her 17 years Alyson has worked across a number of sectors including publishing, financial services, telco, automotive, airline, IT and mail order. Across brands such as Optus, Telstra, AAPT, BT Financial Group, Tesco Personal Finance, Roche Pharmaceuticals, National Savings, The Economist, Intel, Iberia Airlines, NatWest, Microsoft, Vodafone and Virgin Atlantic.

Alyson works in a campaign strategy and planning role and specializes in database marketing and integrated campaign planning with a focus on results.